Return on investment
ROI calculator
What could your leaflet campaign return? Try different costs, response rates and customer spend to see how the numbers could add up.
Estimates depend on your assumptions. Actual results will vary with your offer, audience, design, timing and delivery.
Your figures
Simple uses the same customer assumptions as Advanced. Switch to Advanced to review the conversion and repeat settings.
Simple estimate
IllustrativeEstimated ROI
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Correct the highlighted figure to update the estimate.
Revenue minus campaign costs, as a percentage of campaign costs. Excludes the cost of goods or services and other business costs.
- Total campaign cost
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- Estimated responses
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- Estimated customers
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- Estimated repeat customers
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- Estimated revenue
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- Revenue less campaign costs
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Try a lower response rate as well as your expected one. The amount left after campaign costs is not net profit: other business costs still need to be covered.
The calculation
Estimate responses
Leaflets × response rate ÷ 100 gives estimated responses.
Estimate revenue
Responses × conversion rate gives customers. One purchase is added per expected returning customer, and the same average spend applies to each purchase.
Estimate ROI
(Revenue − campaign costs) ÷ campaign costs × 100 gives ROI before other business costs. A dash means campaign cost is zero.
What this estimate means.
The calculator helps you compare possible campaign figures. It cannot predict an exact result.
Is this a guaranteed return?
No. Results are estimates based on your figures, not a forecast or quote. This ROI calculation excludes other business costs, so a positive result does not necessarily mean a profit.
Where does the distribution cost come from?
Distribution cost is based on the current StreetHello Quote rates for the quantity entered: £60 per 1,000 below 5,000 leaflets, £50 per 1,000 from 5,000 to 9,999 and £45 per 1,000 from 10,000. You can type your own figure, and return to the Quote rate at any time.
What should I use for response rate?
Use past campaign data if you have it, or compare a range of assumptions. The pre-filled rate is only an example. Agree what counts as a response and how you will track it before the campaign starts.
Do Simple and Advanced use different calculations?
No. Both use the same assumptions and give the same result. Advanced shows the customer conversion and repeat settings so you can review or change them; switching does not reset your figures.
Next step
Price your own area.
Draw your area or choose a postcode in the Quote planner for an indicative distribution price for your area, or talk it through with us.